If your company publishes titles with what is essentially a publisher or imprint name as the primary contributor, e.g. Lonely Planet, include this as the <CorporateName> ONIX Contributor in your ONIX feed. The Short tag is <b047>. Please email Support@abovethetreeline.com to ask us to configure your ONIX processing to begin ingesting these values.
Retailers who export their Edelweiss orders to their POS systems will admire you for making the change, as those corporate names will appear correctly in their system: e.g. as Lonely Planet rather than Planet, Lonely.